This Is Why You Still Haven’t Bought a Sauna (Q&A)

This video is for the people who have been stuck in research mode, bouncing between sauna types and temperatures, and waiting for the “perfect” setup before doing anything. I’ve seen this play out over and over: people arguing online, chasing elusive brands, obsessing over air temperature, and meanwhile they aren’t doing any heat therapy at all. I spent years in that exact trap myself, letting the sauna store narratives and bad advice keep me second-guessing every decision.

The whole point of this video is to reset the mindset around heat therapy. The 80 percent benefit comes from showing up consistently and raising core temperature, not from finding a unicorn sauna that doesn’t exist. Traditional, infrared, DIY tent, whatever you can use safely and regularly—it all counts. This is especially for people who feel stuck, overwhelmed, or pressured by sauna companies trying to push one specific product. Nobody here is selling you anything or holding you hostage at the end of your driveway. Just be sweating.

Below are the links I always include so you can compare options and decide what fits your setup best.

Read the transcript >

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Transcript

You know, it’s great, but am I going to spend $20,000 for a one-person sauna? Probably not. It’s these sauna store people that don’t want you to realize that other things create heat shock proteins other than a traditional sauna. They just want you to buy what they sell. I’m not a sauna store guy. So I don’t know why you think I’m going to sit here and tell you what to do after I’ve already given you the information and the videos and all the stuff that’s basically showing you what to do and why. I can help you. I can support you. I can tell you story about what it’s done for me, what I did wrong, what I would do right, what I suggest for other people, but it’s usually based on their needs.

If I haven’t used it, usually there’s a reason why, or if it’s not on the endorsement list, there’s usually a reason why. Either the people suck, the product sucks, something’s going on with something somewhere in the chain of the purchase experience or the reliability. Sometimes a product might look really cool, but it just doesn’t work that well. Matt, thanks for group posts. Can you let us know why we should buy infrared or traditional? Please just tell us why we should buy. All right. How about no? It’s a decision of yours to do what you will with the information. If you I don’t, I don’t, I’m not a sauna store. I don’t understand why you think you’re going to be met with resistance by me.

If you think like it’s 530 in the morning. I’m doing group questions and try and get folks on the right track till the sun comes up until it’s time for us to get started. So I’m not a sauna store. I’m not sure why you think you’re going to be met with resistance from me. If you want to go buy a traditional sauna, then go buy a traditional sauna. I don’t I don’t know why you think I’m going to have anything like I’m not going to try to talk you out of it. The information is out there. The post that you’re commenting on is literally describing why I would buy an infrared sauna and why I recommended to those folks.

They should buy an infrared sauna over traditional because they specifically said Matt our biggest problem is our electrical. So if we can’t run 240 volt line 40 amp to get this gigantic thing that they wanted to do and they’re talking about waiting years, you know until they move. I personally think that’s a mistake. It would be a mistake. Okay, let me put it a different way. It would be a mistake for me, right? Because in that two years sauna has a tremendous ability to help with various upticks in overall health metrics. So if it’s between you know, getting a traditional sauna and doing nothing, I don’t understand why you wouldn’t open your mind a little bit to doing an infrared.

If you’re worried about the heat and you’re worried about the heat shock proteins, even though we’ve had videos over and over and over and over that discuss this go read the Ashley Mason stuff. The doctor Ashley Mason whole body hyperthermia. They’re getting patients core temperature well above the threshold with an infrared dome to produce heat shock proteins. So I’m not sure why you think an ambient air temperature is the cause of heat shock protein production. It’s a core temperature increase. So if you can produce heat shock proteins in a hot bath or a jacuzzi go look at the PubMed research. It’s the sauna store people that don’t want you to realize that other things create heat shock proteins other than a traditional sauna. They just want you to buy what they sell. I’m not a sauna store guy.

So I don’t know why you think I’m going to sit here and tell you what to do after I’ve already given you the information and the videos and all the stuff that’s basically showing you what to do and why right at the end of the day. It’s your decision. I’m not going to make it for you. I can help you. I can support you. I can tell you story about what it’s done for me what I did wrong what I would do right what I suggest for other people, but it’s usually based on their needs. So for me to sit here and tell somebody that’s already made up their mind and try and it’s kind of like the people that are just beating a dead horse.

They want to go find some other sauna brand other than one that I’ve used and liked. Okay. Why are you posting about it? Then I’m not going to sit here and like go back and forth and talk you into it or talk you out of it. Just go buy it. You know what I mean? I really don’t care that much. It’s not that big of a deal. It’s very rare that you’re looking at one that I haven’t used but we’ve tried pretty much everything at this point in time. So it’s like if I haven’t used it usually there’s a reason why or if it’s not on the endorsement list. There’s usually a reason why either the people suck the product sucks something’s going on with something somewhere in the chain of the the purchase experience or the reliability sometimes a product might look really cool, but it just doesn’t work that well.

You know, this happens with the the hand-built saunas, you know from most of them are gone now from the u.s. Still a couple in Canada, you know, it’s great. But am I going to spend $20,000 for a one-person sauna probably not am I going to spend $6,000 for a made in North America or made in Canada sauna that has terrible heater layout and hardly makes me sweat. No, I’m going to get rid of it and get something else. But if you want to sit here and continue to ask and ask and ask and ask as if someone’s going to talk you out of it. You’ve already made up your mind. This is a waste of time. You know what? I mean can lead a horse to water, but you can’t make a drink.

There’s wisdom in that saying do you understand what it is right at the end of the day? The decision is yours. You’re not trapped in a sauna store where the stupid sales guy won’t let you leave until you buy something from us. Go buy whatever you want. If you want that go buy that right? I’m not going to talk you out of it. I am losing my patience for the drama Queens who just want to like comment back and forth and never do anything. You know, I see this happen over a period of months you ask about this and then you ask about that and then you know this and then you’re on to this train. You’re never doing anything. What is the tagline that I that I stuck in every single episode of the podcast recordings? Just be sweating.

You guys want to argue you want to find some elusive brand you want to be right about? Oh, it has to be this temperature guys. There’s data points and research that suggests the contrary all over the map. So while some people are arguing about it other people are getting their sauna session in today their heat therapies, whatever they can do. Some people are using a $250 DIY tent sauna from the kit thing that we course whatever thing that we put together. You know what they’re further ahead than you are with all your you know, data tray your wrists tracker your HRV monitoring your reading all this research your commitment to trying to get a sauna.

That’s a hundred and eighty-seven degrees or something to give you, you know, did it at a benefit and you think that by doing all this stuff? That you’re going to like not miss out on the 20% of the 80. It’s the 80-20 rule. If you’re not doing heat therapy regularly you cooked that 20% of some phantom benefit. That’s elusive that you’re looking for in some product that really doesn’t exist. We would have it and be using it if it did is never going to make up the distance that the 80% covers. I’m going to say that again for the people in the back the 20% for your nuances of getting something, you know, you want to get everything right.

This is perfectionism syndrome is classic classic science. It’s got to be the right temperature so that you do this and you do it’s got to be some elusive brand that no one’s found like you really think that there’s some secret top secret brand out there. That’s better than everything else. I mean, do you hear the echo when you really think about this, right? Do what you want to do. No one in my group is some sauna store owner some sauna company sales agent some, you know, whatever advocate for blah blah blah bullshit. So we’re not going to sit here and try and dissuade you from doing what you think you already need to do.

Just know that that 20% nuance is never going to make up 80% of the ground that you cover with just implementing heat therapy and doing it consistently. This is where the tagline just be sweating comes from because you could do the wrong things. You could pick like the not the greatest sauna, but you could be using it three or four times a week versus somebody who is still researching still not doing anything still arguing on the internet still wanting to be proven right still wanting to be validated for you know, some ridiculous elusive, you know, quest for something right? But they’re not actually doing anything person a is going to catapult.

I mean just absolutely destroy the timeline to health benefit compared to them because they will never make up the months or years that they waste. How do I know because I did it because I’ve listened to these idiots. Long enough before I really got started. That’s why you see me doing so much stuff now. Well the last however many years because I wasted so long and I listened to them for too long and they send me these stupid messages and all this dumb shit, right? What did it do for me? Kept me in analysis paralysis mode kept me second-guessing myself kept me stop me from making a decision today and implementing whatever I could do whatever that was. It didn’t that’s the whole point you guys.

We can sit here till we’re blue in the face and go over this and over this and over this and over this and over this right? You’ve got to pull the trigger at some point. You have to make the decision for you. I can’t do it for you. I mean I could but I’m just not that kind of guy. I make these decisions for myself because I was in dire straits. Maybe it was easier for me because of that right? Sometimes you don’t feel like you have a choice then. When you know life is going well and you’re not experiencing too much health challenge could take it or leave it. The severity is not there. The intensity is not there.

When you have that you act and you act fast because you want the opposite result. You want the benefit of doing something that’s going to help that situation.

Video for you to let you know that most of the information that you’re asking about is already there thousand YouTube videos. All you gotta do is watch them other than that. You’ve kind of already gotten the advice that you needed from other group members. So if you’re looking for me to validate you wanting to make another decision, you’re not going to get it because the only people that do that are people that work at sauna companies or own a sauna store because they’re just trying to pigeonhole your thinking into thinking that you have to buy what they sell in order for you to move forward. It’s not the case.

Go buy whatever the hell you want. You don’t want infrared you want traditional go for it. You want to suffer and wait and deal with the electrical and all this after you already said it was an issue and I myself and other people were like, hey, why don’t you look at the and then you just say, well, our temperature. Okay, fine. Do what you want. No one is standing at the end of your driveway, you know, waiting for you to open the garage door and back out. But that’s the perception. I mean, that’s the feeling that I get from some of this on a store sauna salespeople that work at these places, right?

They just beat you over the head until you think, oh my God, I just can’t do anything else besides that. That’s the whole point, right? They’re in exclusive agreements. They can only sell certain products. So they will tell you whatever they have to tell you in order to get you to buy. I’m not standing at the end of your driveway. I’ve got better things to do at the end of the day guys. I just want to support you. There’s no push to do something. That’s not right for you. It’s not going to happen here. I don’t allow it. This is my group. I want it run the way I would treat somebody if you were face-to-face with me, which I would never sacrifice, you know, my own integrity just to get you to buy something that we sell at some store or some bullshit.

I don’t have a sauna store. I’m not that guy. So if you’re expecting that kind of resistance here, you’re not going to find it but just be sweating. Just be sweating. Just be sweating. Just be sweating. I hope the 8020, you know, I hope what I’m saying in this video truly resonates. I didn’t set up to do you know videos today really and I never know what I’m going to encounter when I come across these questions and give you guys responses. But at the end of the day, I watch you guys and sometimes people get wrapped up like you literally standing in your own way.

Sometimes not on purpose. I’m not blaming you. It happened to me. The only reason that I forecast or see this happening is because I did it and the sauna world, the industry, the people that have these stores and sell and all this, which is what you see, you know, largely online. They’re the one that roped me into these narratives. Thinking that I had to have some full-spectrum thing in order to get quality heat therapy. If I was going to choose infrared or thinking that I had to have God knows what temperature in order for me to do, which turned out to be a complete fallacy because if you monitor core temp, you don’t need the cabin air temperature to be anything unless you’re relying on convection only ie traditional sauna dry electric to be the conductor of heat.

You don’t need the cabin air temperature to be any specific number in order for your core temperature to rise. So this idea this premise of applying, you know, some other mode of deducing, you know, where’s the sweet spot doesn’t really apply to other equipment. Are you going to say that you need a hot tub to be a hundred and seventy whatever degrees in order for you to make heat shock proteins? No, you’d be cooked alive, right? So same idea just rather extreme example water much better conductor of heat than air.

No nowhere near those temperatures are needed in order for your body to experience a core temperature increase. Right the way that the penetration is going to heat your tissues does matter which is why you cannot get a sweat from red light therapy. It’s great that you have a full spectrum sauna and you think you got all these wavelengths. But if you’re talking about anything under a thousand nanometers and down, it’s not producing mean meaningful heat in the body. So it’s great that you think the 600 nanometer wavelength 800 even the 1050 may get a little bit of bleed through but until you get up to 1314 1516 hundred nanometers, you’re not producing meaningful heat for the body to experience in my experience and the whole premise of photobiomodulation is low core temp and to keep the device cool.

Why do you think they have a heat sink in the cooling fans scattered all over the back of them? It’s not there for fun, right? It’d be a lot easier to build those things. If you didn’t need that stuff, but to keep the equipment working well, you got to keep the equipment cool. Just like when you implement those therapies, you should be keeping the body cool. So anyway, we’re getting off on a tangent here. Hope that makes sense. We’ll see you in tomorrow’s video.