A lot of sauna companies market their products as “low EMF,” but when you actually test them, the results often don’t match the claims. Instead of showing full meter readings, many brands rely on selective lab reports or vague marketing statements that don’t reflect what happens at point of body contact.
In this video, I share why I don’t give companies a pass when they sell a sauna one way and deliver something else. If you’re shopping for a low EMF sauna — or if you already bought one and are just learning about EMF — this breakdown will help you understand what’s real and what’s just sales talk.
At the end of the day, if you pay extra for a low EMF sauna, it should actually deliver low EMF. No excuses.
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Transcript
So why do I think that EMF is bogus if these companies, okay, so I think the easiest way is just to jump to the bottom line on the EMF thing. The reason that I’m merciless when it comes to Asana not being delivered as advertised, or you guys falling prey to false marketing, or something being miss, like you’re misinformed number one, and then people, salespeople are taking advantage of it.
The reason that I don’t cut any of these companies, any slack for that is because they know what they’re doing. And there’s nothing stopping them. Where’s my EMF? There’s nothing stopping them from doing what I do, which is picking up the meter.
They’re using it in their videos. So it’s not like they don’t have the capability to stand up just like me, walk over to the thing and then just measure it and show you what it is, right? But no, they defer to reports. They’ll say, you know, all this stuff that it’s not lab grade equipment, yada, yada, yada.
The problem with this is even in their own videos that they do post, they’re not showing you all the settings. They’re just showing you one and saying, see, it’s a low EMF Asana. And then when the bottom line is when anyone challenges them, instead of saying, yes, I’m sorry.
We don’t believe in that. We haven’t gone through the hoops to make our sauna test better or make it safer for you. They just say, oh, well, you know, it’s inconclusive as to exactly what the health concerns are and you know, your TV or your phone has more EMF than this.
It’s actually not true. It’s a different type of EMF. That’s RF radiation. Majority of the time.
Yeah. There’s some magnetic and electric fields, but it’s a battery powered device, right? And this is where you lose these people. See sauna EMF to me is like child’s play.
If you’re a biological, if you’re doing home assessments.
right? Or you hire someone to do a home assessment for you or hire a building biologist to build like a safer home for you and your family. A sauna is going to be the least of their worries. The only reason that it’s a concern for a lot of people is because anyone who’s sensitive to EMF or has EHS or any of these things or has MCAS symptoms or has just all these sensitivities that can come from health complication is your exposure limit is pretty high.
I mean, it’s several hours per week, right? In my opinion, not that critical compared to something like your sleeping environment, your bed. But I think where people get into trouble is that they think these saunas that have the smartphone apps and these controllers that you can do all this fancy stuff with are powered down when the sauna is off.
Then they stick it in their master bedroom or an adjacent room right next to the headboard wall, which is, you know, pinging all night long. So you go through all this trouble to mitigate your house, hire a building biologist, do this, do that, do a master kill switch for some people that are really insane and crazy about it, or do what I do, disable your, do a remote switch for your entire house, right?
I walk into my bedroom and I hit one, two, three, four, five, and it shuts down any of this stuff that most people are worried about, right? Meanwhile, if I had a sauna next to my bed that had this capability in there, I’m going through all this effort to remove these things and then I have that still pinging all night long.
So that obviously is a personal choice. You know, I’m not here to scare anyone or do all this fear-mongering stuff. But the reason that I’m merciless or I don’t have any compassion for the sauna companies who get upset when they say, oh, we have a low EMF sauna and then you buy it and it’s not.
And then they say, oh, well, you know, such and such is just fear-mongering or such and such is just an evangelist for whatever brand or such and such does this.
And it’s like, well, no, actually you chose to average, like you literally chose to sit there and say, we’re going to market our sauna as super low EMF. And we’re going to get this company to, you know, do a lab report where we take a heater out of it and we send it to their lab and they publish this nice little marketing report.
And we can show, we can defer, right? We don’t take personal responsibility anymore. We can defer someone over to the lab report and say, see, it tested low. This is like a huge bait and switch though, because there’s never a single heater in any of these saunas.
So should you multiply the measurement that you see in the marketing report by the number of heaters that are in there? Right. Or, you know, is it accounting for the wire? I say this all the time.
I feel like a broken record. Is it accounting for the wiring in the walls or anything else, the power supply or anything else that might be an issue at point of body contact? Right. And so all the people who get upset, it’s just like the sauna reviews and the comparisons, right?
If you look at some of these comparisons and reviews and people saying certain stuff about certain brands, and there’s like, they’re nitpicking stuff, like the stupid space requirements or something. Once you’re inside, like it wouldn’t fit a tall person or you should have more leg room. Meanwhile, the sauna that they’re talking about is deeper, but it also pulls the heaters farther away from your body.
So it takes a lot more energy to achieve the same result as if they were closer. Right. But no one takes into account that, Hey, maybe they’re just the only people that are saying this are the people that sell them or are associated with the people that sell them or were hired to do social media, you know, marketing or some agency stuff, you know, for these resellers or companies or whatever.
You never hear this from the actual customers, right? All these comparisons and the reviews and these weird things that you see in, in infrared sauna reviews, there, a lot of it is coming from people who operate.
as a sales associate of some in some capacity in the industry it’s not coming from real people that have owned it for five years and they tried something else and they were like oh there wasn’t much difference or oh there’s actually a huge difference I wouldn’t buy that again right no this is the same stupid stuff like where people will do a brand comparison and say that one sauna is better than another because it has an ergonomic bench it’s the dumbest thing ever they’re not even considering the user right maybe it’s just their opinion but it’s also what they sell and a lot of times they’re in an exclusive agreement and it’s the only thing they’re allowed to sell or they work at such-and-such a sauna company as a sales agent and it’s the only thing that they are allowed to sell you by contract contractually they’re not even allowed to make another recommendation to you this I have issue with because then they get upset with me when I point out a few things that’s kind of like you might want to avoid that right take something as simple as an ergonomic bench everyone says oh that sauna is a piece of shit because it doesn’t have an ergonomic bench well has that person ever used any other sauna besides the one they’re trying to sell you because if they haven’t you would know right away that if you ever try to turn sideways and put your legs up on an ergonomic bench sauna that it feels like you’re getting a speed bump shoved up your butt why because it has a hump in it it’s meant to sit one direction not two so when you have a flat bench yeah would you have to use towels to get the same pressure relief or something da da da from a from a ergonomic bench well of course but how do you know that the person wants to sit in it you’re just assuming that people all want to use the sauna the same way right so a lot of this stuff just gets it’s like the EMF this just gets regurgitated without even asking someone does this matter to you do you even care right because if you do care and you buy one of these things that’s not up to snuff you’re gonna be very upset after you install it in the house the reason that we’re playing some of these playlists on the on the background here is
You know, Aaron overlays a lot of stuff in some of my video edits, but guys, this is a lot of work to set these things up, and it’s worth it. It’s not that bad. You can follow the tutorials and have it done in an hour or two, right?
It’s not horrible. A lot of times it’s worse getting rid of the packaging than it is to put the thing together, and you’re going to enjoy it for years. So it’s absolutely worthwhile to do, but you have people out there that tell you all kinds of crap, and you’re going to be super pissed off if you get the wrong thing, and then you have to deal with it twice.
Not only do you have to install it, but you have to take it out and figure out how to get rid of the damn thing. So I see this happen a lot, and I think the major disservice, especially to the EMF stuff, is that, you know, the bottom line is that if it matters to you, if it matters to a person who’s buying it, then you should actually be able to get what you think you’re buying, right?
There’s no really place for all this talk and this jazz of, oh well, it doesn’t, you know, does this part really matter? They should have thought about that. The company and the salespeople should have thought about that before they decided to use this so-called safety metric as a mechanism in their marketing to sell the product, right?
Because here’s how it should read. There’s no refuting whether or not the sauna is what they say it is or not. It either is or it isn’t. You either got what you paid for or you didn’t.
In a lot of cases, you’re not. But all of a sudden, if we point this out, we’re the bad guy. It’s like, well no, this is my hard-earned money. You said it was this way.
I bought it. Now I went through all this trouble of assembling it and putting it together and making a mess and doing all this stuff, and I checked it. I just checked to verify that it was exactly as you said it was, and it’s nowhere close. Now all of a sudden, you want to get mad and say that we’re fear-mongering or that we should do this or should do that.
I don’t think so. That’s not how it works. You chose to advertise the product a certain way. I and myself and
Thousands of other people bought it based on that. Now we call you out on it when we decide, we figure out after we decide to check you and make sure that what you were telling us is true. It turns out that it’s not true. And now you want to downplay when you’re backed into a corner and say, Oh, well, you know, the WHO says this and you know, this part doesn’t matter.
And it’s like, well, hold on, wait a minute, wait a minute, wait a minute. If I buy a hybrid car because I have to commute two hours to work and the guy tells me that it’s going to get 48 miles to the gallon and I go and pay extra for this hybrid thinking that I’m going to get like a tax credit and I’m going to save all this money on the gas and dah, dah, dah, dah.
And I have it for three or four months and I just decide to check and make sure that the actual mileage matches what’s on the little thingy inside that tells me the average MPG. And I find out that I’m only getting like 24, 26 and I go back and I’m furious because I’m not saving.
I didn’t actually get what you said it was. The car doesn’t do what you told me it was going to do. And you chose to advertise it based on the mileage that it would get to try and talk me into some hybrid, right? And I bought it hook, line and sinker and gave you my money.
Now this product is, this car is not delivered as advertised at all, right? Well, what, how would you react if the salesman said, Oh, well that’s pretty normal. It’s nowhere near as bad as these gas guzzling, you know, pickup trucks. It’s nowhere near as an F four 50 dually, right?
That gets eight miles to the gallon. At least you’re getting the 24 or the 26. You know, the government hasn’t released, you know, anything that says that going from 26 miles per gallon, doing a two hour commute, you know, is really going to impact the environment. Like you know, the 48 mile per hour.
And you’re better off with this that you got than you would have been if you would’ve gotten something like that dually. And it’s like missing the entire point. I gave you money expecting something because you chose to build and market.
this thing right this product in a certain way and gave it to me sold it to me created this expectation in my mind in order to get my money and now all of a sudden that it’s not performing you you backpedaling into all this stuff and saying that it really doesn’t matter that much i’m gonna save on the electric portion you know the charges when you’re you know rolling to a stop and even if i got a cheaper car it wouldn’t be able to do that and you should factor that into the calculation and da da da da and you and i are looking at each other going i paid extra money to get this stupid thing you said 48 miles to the gallon i’m getting 26 like should we just you know hang you now or like what else is there for you to say i don’t see how the sonnet emf thing is any different and i don’t really care what people think right some people are out there arguing whether or not it’s even harmful or not if you can’t go read the studies to see what it does to your body when you’re exposed to different types of emf and yes i understand the childhood leukemia thing is kind of like you’d have to be by high voltage power lines for a long time in order to replicate some of that stuff but i can tell you this as a leukemia survivor myself you know what i do for me may not be right for somebody else but i’m not about to sit here and say that you should go do exactly what i do but i’ll tell you right now if there’s a difference between like hardly any emf from a sauna it does not even have to be a sauna anything that i’m going to use a lot and it’s going to save me two thousand dollars to buy something that’s higher emf or has a good you know solid higher emission than something else i’m not going to save the money because it’s just not worth the like i don’t want to find out 20 years from now right that i could have just used something else and not had that cumulative exposure because these people are right we are being exposed to other things all day long so from where i sit why add to it just to save a little bit of money on a
product that I’m going to have for, you know, decades. So it just doesn’t make sense. But at the end of the day, that’s my personal choice based on my own life experience. And I don’t expect other people to do what I do because I would imagine the majority of them have not been through leukemia treatment, especially not mine.
Five days a week in a hospital for a year, almost a year straight, right? Five days a week is a lot. It’s, it’s a hell of a lot. So, you know, obviously I’m biased in the way of, if you asked me if I could save $2,000 and potentially eliminate something from even being a, an idea of a, it doesn’t even have to be a real risk, but an idea of a risk that could be a problem for me in the future.
It’s not even a question, right? I wouldn’t even blink twice. I would just give you the money, but I don’t expect other people to have that level of conviction, nor do I want to force it on them or suggest that they should even do that. Do your own research, make your own decisions.
This a very, that the personal choice part is very separate from these companies are advertising it one way and delivering it another. That’s not okay. At least not from where I sit. So if they want to say that I’m the bad guy and you know, I hate this and I hate that, then, then so be it.
But look at my YouTube channel, look at my writings for the last six or seven years. How many years have I been doing this? How long does it take to improve a product model? Year, year and a half.
So for over five years, I’ve been testing, documenting, writing, making videos, doing all this stuff. The companies that are complaining the most have had five years to either improve their product or do something else. You know what the most of them done? Absolutely nothing.
Right? That’s why I don’t have compassion for them complaining. That’s why I’m not nice about, you know, it is what it is. We test it.
Do I want to like it? Sure. But it doesn’t,
doesn’t stack up. If I don’t tell you the truth and somebody goes and buys it and they know that, you know, I used to do, you know, home assessment videos and stuff on my own channel of my own environments. And you know why, right? When you consider those health issues or you consider living next to a power substation, like I did by the airport, you know, there’s tons of EMF stuff.
I mean, we had magnetic fields that were extending over 500 feet through the building out into the dock onto the lake, like onto the water. That’s very unusual. That’s also not natural. So I moved, I left.
So a lot of people say that that’s crazy. But those power lines are very different than a normal power line in a neighborhood. The amount of current that they’re carrying is incredible, right? It’s not like the ones that you see over the sidewalk typically.
None of those would emit, you know, frequencies that far at that strength. And the strength wasn’t high, but man, that’s some power behind those suckers. So anyway, you know, you have to take into account, that’s kind of where I came from. So I’m not really, you know, if I’m a person who’s willing to move, get out of a bad environment, or pay extra money to get products and this, that and the other, you better believe that I’m not going to sit here and skimp on, you know, going over this stuff.
So I don’t think it’s appropriate to say that you have a low EMF sauna and then not show the electric fields or vice versa, or say that it doesn’t matter or defer to your third party marketing reports or the WHO release statements and all this stuff. Because it’s kind of like, you made the choice to pull that idea into the way that you presented the sauna and customers are buying it.
And now when you’re checked, or you’re called on it, and people find out that it’s not the way that you chose to advertise it, you have zero accountability that you use that as a safety metric to even sell it. It would be like selling the
and the sales agent at the dealership chose to use miles per gallon, the MPG, to sell you on the hybrid concept and get you to spend more money, and then it doesn’t deliver. It’s the same exact thing. So yeah, I would be pissed if I bought that car, just like I was pissed when I bought that Sana, and it didn’t deliver.
So that’s my take on it. That’s the bottom line on Sana EMF. I hope that makes sense. If you got further questions, we’ll see you in the group.