Sauna Companies Have Turned Customers Into Research Slaves
Gone are the days when selecting a sauna was simple and easy
Sauna companies regularly portray their saunas as having the “missing ingredient” compared to competitors
You’d be amazed at some of the questions I get
Crazy things that people shouldn’t even be concerned with. Yet, sauna companies don’t have a leg to stand on, so they focus is on one particular aspect that they “think” is a differentiator
Let’s take the micron range for instance…
I’ve been getting the weirdest questions from folks about heater panel micron ranges. They’re phrased in such a way, that I can tell from the get go someone planted a seed of doubt in their mind about such a minute detail, that is a total falacy in a real world saun session.
For instance, if you tell someone that my heaters in “Matt’s Saunas” has a 7.4 micron range, and a competitor like “John’s Saunas” is at 7.2, there’s in inferior and you should buy mine because that’s the resonant frequency the body responds to most.
I read this stuff, and think to myself… “you’ve got to be fucking kidding me.”
Remember when I said, some are acting like they’ve fallen in a hole of a frozen pond, scratching at the ice to get out? It’s because they have… reaching for anything and everything to convince anyone of anything.
There are a handful of sauna companies touting a set mircon range, and if you don’t have it, you won’t get the benefits from other saunas.
The thing they’re not telling you, is that micron range changes with temperature. So if you you’re telling someone that your sauna only has ONE micron range, you’re also saying that your sauna only operates at ONE temperature. Obviously not true right, but consumers will never know that.
It’s this kind of bullshit that various companies use to confuse and disorient potential customers, only to try and stop them from buying someone elses sauna.
Now, if they just focused on helping people pick the best sauna for their needs, they would actually have better sales, repuation, and brand awareness. Also, the majority of sauna companies do not focus on improving their product when it is subpar compared to the marketplace.
Just look at any of the saunas for sale on Amazon… they haven’t changed in the last three years. They’re literally identical. Some pop up under new names after they can’t overcome bad reviews, but it’s the exact same product.
The only thing that changes is the marketing message, and barrage of new commentary about some new focal point they think will persuade you.
Now they had plenty of time to revamp their saunas, and actually make them better. Had they done that, they wouldn’t need a new marketing message, and they wouldn’t be acting like a person that fell into a frozen pond, digging their nails into the ice to try and get out.
Just something I thought of today that I thought my be good food for thought while I get caught up on all your questions.
Just as a reference point, there will be a lot of videos coming out that were filmed several months ago. I even have some from January that still need to be uploaded. For reference, today is August 15th, I just flew back to Orlando last night, so there will be new and old stuff mixed in this week.
Video Transcript (AI Generated)
Good morning guys, been a little while, well for me anyway, even if you see videos that have come out recently they may not be so recent.
As I get into Orlando, back into Orlando this morning and trying to catch up on questions and you know just general upkeep, it has occurred to me that sauna companies have turned customers into basically research slaves.
And let me explain.
Gone are the days of when selecting a sauna was simple and easy.
Sauna companies regularly portray their saunas as having the missing ingredient or you know what have you compared to their competitors.
But just going through the list of you know the last two weeks or the last week of questions while I’ve been gone, you’d be amazed at some of the questions that I get.
And you know I’ll just explain a couple of them but I already know from the way that the questions are framed that people are not coming up with this stuff on their own.
You know what I’m saying?
Like the average person doesn’t go to Costco and see a sauna and be like oh you know does it have this or you know what just asking weird questions about the heaters and all this other stuff.
This is not normal things that people think about, you know what I mean?
So what happens is this the way that this translates is you know people have all these doubts about little things, crazy things that they shouldn’t even be concerned with.
Yet sauna companies don’t have a leg to stand on sometimes so they focus in on one particular aspect that they think is a differentiator.
You know all they care about really is convincing you to buy their stuff as opposed to Joe Schmoe’s down the road or whatever.
A good example of this would be let’s take the micron range for instance.
I’ve been getting the weirdest questions from folks about heater panel micron ranges right and it’s weird because months go by and no one asks about micron range and then all of a sudden there’s just email after email and question after question about heater panel micron ranges.
I’m like what is going on here?
And it’s you know a couple of sauna companies that’ll say hey let’s use our micron range or our marketing propaganda about micron ranges as a selling point to try and convince people to buy our product over a different one.
And they’re phrased in such a way that I can tell from the get go somebody planted a seed of doubt about such a minute detail that is a total fallacy in a real-world sauna session.
Like you’d be hard-pressed.
I guess I should give a specific example.
So for instance if you tell someone that my heaters right in Matt’s saunas, let’s just say that’s the brand, has a 7.4 micron range and a competitor like John’s saunas is at 7.2 and theirs is inferior and you should buy mine because that’s the resonant frequency that the body likes the most.
I read this stuff and I think to myself you’ve got to be fucking kidding me right?
It’s so it’s getting people so off track that they don’t even focus on what’s most important to them or what their most important criteria for even selecting the right sauna for their house is.
They’re worried about all this little these little seeds of self-doubt and what it does is it turns people into slaves to do research to try to you know just like what I went through but it wasn’t micron ranges it was something else it was EMF this or it was you know temperature that or detox this and you know all the chelation that.
It’s turning people into you know slaves and the the people that are profiting are the sauna companies and the people that are suffering are the customers because it’s just like what I went through.
Four or five months goes by six months I talked to people even a year right and they don’t buy anything and I’ve said this over and over and over and the most detrimental thing about this isn’t that the sauna companies are being shady or ripping people off it’s that window of time when you could select a product that will help you improve your life help you heal improve your health and it’s that window of time that you don’t get back right it’s the six months wasted researching being getting so confusing and you don’t pull the trigger I was like I’m not gonna spend thousands of dollars unless I’m sure right these things are you know anyway so it’s it’s uh I don’t know it’s hard it’s um it these these things force people to do whatever they need to do to try to wrap their head around it which unless you do this for a living or you make saunas or whatever you know people are tired when they get home from their jobs they’re frustrated their brain isn’t working correctly usually people are into saunas because they’re either you know a triathlete and they want athletic performance or they have some sort of health problems or brain fog or something like I did the last thing you want to do is try to understand this scientific you know jazz that’s you know I don’t know so the there are a handful of sauna companies that are touting a set micron range and they say that if you don’t have it you won’t get the benefits from other saunas so buy theirs so that you’ll get the benefits the the thing that they’re not telling you is that micron range changes with temperature so in very simple layman’s terms if you’re telling someone that your sauna only operates at one micron range whether you claim that it’s a critical micron range or not you’re also saying that your sauna only operates at one temperature think about that obviously not true right but consumers will never know that so it’s it’s this you know it’s this kind of bullshit that various companies use to confuse and disorient potential customers only to try to stop them from buying someone else’s sauna it doesn’t serve them in any other way they’re you know proprietary micron range you know that’s like it’s it’s a sauna companies are acting like they’ve fallen into a hole or a break in the ice on a frozen pond and they’re clawing at the ice to try to drag themselves out when they this is exactly how they’re acting when you have no selling points left when you can’t differentiate yourself when the only tactic you have left to sell something to people is to either be forceful you know hound the ever-living crap out of them make up focal points you know to to increase doubt in people’s minds about competitors products you know this these are all just tactics to get you to buy their stuff it’s really not serving people in any way but what it is doing is turning them into research slaves and they send me these questions because I don’t make videos like this right if I do something for myself or if I change something or if I think something is really important I’ll make a video about it because what I do for me is what I recommend to other people right it’s it’s never gonna be like some tiny little you know thing that’s just gonna send you into a tizzy because it’s too difficult to understand it’s not being explained correctly and it’s just you know trying to create this idea in your mind that there’s some feature about one sauna that probably shares the exact same parts as another so that you’ll buy that one it’s crazy it’s getting worse and worse so if these sauna companies you know if they if they focus on helping people pick the best sauna for their needs right they would actually have better sales better reputation better brand awareness by default also the majority of sauna companies do not focus on improving their product when it’s subpar compared to the marketplace this was a problem that I had in the past you I mean there’s evidence of that it’s clear as day just look at any of the saunas for sale on amazon.com they haven’t changed in the last three years right they’re literally identical to the way that they were and some pop up under you know new brand names after they can’t overcome bad reviews but it’s the exact same product the only thing that changes is the marketing message the barrage of new commentary some new focal point that they think will persuade you and this just puts people back in this research mode and the only thing that changes or the if you think about it these companies have had plenty of time to revamp their saunas and actually make them better right doesn’t take that long to do R&D and release a new model or make changes to an old model hell there’s companies overseas in China that will straight-up copy another company’s stuff and give it to you sell it to you there’s no excuse for not having product improvement year over year over year there just isn’t and so had the sauna companies done that you know had they taken the time to revamp saunas or come out with new models all the stuff that you see on Amazon for instance I mean it’s no secret that these people have the resources to do this they choose not to had they done that they wouldn’t need a new marketing message they wouldn’t need a new brand name you wouldn’t see the same saunas popping up all over under some alias or DBA it’s ridiculous and consumers don’t know you know they have health troubles or then they find out they should probably have a sauna and they get into this stuff like I did and it’s like they don’t understand that the last you know four years ago these saunas are exactly the same and they’ve had three different brand names it’s like the sauna companies could care less as long as people keep buying the product whatever it is and so they wouldn’t they wouldn’t be acting like like I said earlier a person that fell into a frozen pond digging their nails into the ice to try to get out and that’s what’s happening when people when sales people and sauna companies are putting like this laser focused focal point that doesn’t really even make any sense if you truly understood how it worked and it’s causing people to second-guess themselves and it’s effective for the sauna companies because if you can have someone if you can create self-doubt in someone about a particular product or another brand or whatever you have the opportunity to prolong the conversation and further try to convince them but at the end of the day who’s that you know who’s that really serving you know it’s just not it’s causing people to have analysis paralysis it’s causing people to you know have to be like master researchers in order to just figure out what they should get that’s safe to help them and you know a quality product to have in their house that’s not going to break after a year or a company that’s going to be around for a while or a company that you know cares enough about their brand to where if they figure out something isn’t as good as it could be for the customer or for themselves if they actually use their own products which a lot of the companies don’t you’d be really surprised what goes on behind the scenes you know if they actually care enough to fix it or to improve the product or you know just to update it and to compete with the other things that are available in the marketplace you wouldn’t need to do all this stuff the product would speak for itself you know what I mean so anyway this is just this is something that I thought of today that I thought might be good food for thought while I get caught up on all your questions just as a reference point there’ll be a lot of videos coming out that were filmed several months ago I even have some from January of 2019 that still need to be uploaded just way behind been out of town back in town now so at the home base be able to get all this stuff done for reference today is August 15th 2019 I just flew back to Orlando last night so there will be new and old stuff mixed in this week don’t be surprised if you know I go through your questions and make some videos for some of them that are current currently done this week August 16th 17th and 18th and then you know there might be a few from I’ll mix in from February January maybe March – yeah anyway just something that was on my mind I’m going through these questions and I’m like man these these guys are really doing a number on people there they’re just making them you know second-guess everything and if they even understood what these controversial points meant or how they worked you know they would understand that this is a complete waste of time so anyway just something that was on my mind thought I thought it might be good food for thought hope you guys are doing well we’ll see you in usually we’ll see you in tomorrow’s video but we’re gonna do a few more videos right now so see